ISM Sports coaches football, tennis and padel on 17 grounds across three emirates — a school’s pitch at half five, a club’s glass court at seven, a dome in Masdar City on Saturday. None of them are ours. Every one of them gets set out, run and packed away.
“TO INSPIRE A LOVE OF SPORTS IN THE NEXT GENERATION.” — ISMSPORTS.ORG
TENNIS ACADEMY — ISM'S OWN PHOTOGRAPH, ismsports.org/tennis-academy
02 — THE NUMBER
CLOSE TO
2,000
STUDENTS THROUGH THE DOORS EVERY WEEK
“We see close to 2,000 students come through our doors every week …”
ISMSPORTS.ORG/ABOUT — THE SENTENCE CONTINUES; SEE THE LEDGER, ITEM 1
Sixteen grounds, seven days, two emirates. A number that size means logistics: a session set out on someone else's pitch at half past five and packed away by a quarter to seven, then again tomorrow somewhere else.
03 — WHERE WE COACH
Seventeen grounds. None of them ours.
Nine in Dubai, Seven in Abu Dhabi, one in Ajman. Schools, clubs and a dome — every one of them named on ismsports.org, with what ISM says it runs there. Drag the bag along the line.
DIA Emirates Hills
DUBAI · 02 / 17
WHAT ISM RUNS HERE
Football Academy — all Dubai football sessions · /football-academy
Holiday Camps, listed as “DIA EH Montgomery” · /holiday-camps
NO PHOTOGRAPH ATTACHED TO THIS GROUND ON ISMSPORTS.ORG
A SCHEMATIC, NOT A MAP. STOPS ARE THE GROUNDS NAMED ON ISMSPORTS.ORG; SPACING MEANS NOTHING. “DIA EMIRATES HILLS” (FOOTBALL PAGE) AND “DIA EH MONTGOMERY” (CAMPS PAGE) ARE DRAWN AS ONE STOP.
04 — FOOTBALL ACADEMY
From four years old to under-sixteen.
ISM’s own wording: coaching runs from as young as 4 years of age all the way through to U16s. Two grounds carry it — DIA Emirates Hills in Dubai and The Dome in Masdar City, Abu Dhabi.
DUBAI · DIA EMIRATES HILLS
BORN 2008–2012BORN 2013–2017AGE 4–11A GIRLS-ONLY SESSION
ABU DHABI · THE DOME
AGES 4 TO 10AGES 11 TO 16
COACHES
“FA TRAINED” — ISM’S DESCRIPTION
“Keeping group numbers low and not sacrificing the quality of coaching to maximise revenue.”
ISM'S OWN PHOTOGRAPH, ismsports.orgFROM ISM'S ABOUT PAGE
05 — TENNIS ACADEMY
CONES OUT — ISM'S OWN PHOTOGRAPH, ismsports.org/littlelionsISMSPORTS.ORG — NO NAME IS ATTACHED TO THIS PHOTOGRAPH ON ISM'S SITE, SO NONE IS ATTACHED HERE
Eight courts. First one’s free.
Six grounds in Dubai, two in Abu Dhabi. Coaches are, in ISM’s own description, LTA trained. The trial session is free — that is ISM’s offer, not ours.
Football, tennis, padel, Little Lions, after-school clubs, holiday camps, events and the facilities themselves. ISM’s own eight — drag to take them out.
01 / 08 — FOOTBALL ACADEMY
01
Football Academy
Ages 4 to U16. DIA Emirates Hills; The Dome, Masdar City.
Per court, at Al Habtoor Polo Club’s outdoor glass court and at the three courts in Khalifa City. Equipment for hire. Adult and junior coaching, social nights, tournaments and a ladder league — as listed.
60 MINAED 160
90 MINAED 200
120 MINAED 250
PER COURT · AL HABTOOR POLO CLUB (OUTDOOR GLASS COURT) AND KHALIFA CITY (3 COURTS) · EQUIPMENT FOR HIRE · ADULT AND JUNIOR COACHING, SOCIAL NIGHTS, TOURNAMENTS, LADDER LEAGUE — AS LISTED
“At ISM Sports, we believe every child deserves a break that energises their body, lifts their spirits, and helps them grow in confidence.”
Run by certified coaches & early years specialists
Trusted by leading schools across the UAE
Flexible weekly bookings & sibling discounts
VENUES ISM NAMES — 8 OF THE TWELVE THE PAGE CLAIMS
SAMA INTERNATIONAL SCHOOL
THE DOME IN MASDAR CITY
AL BASMA BRITISH SCHOOL
DWIGHT SCHOOL
GREENFIELD INTERNATIONAL SCHOOL
DBS JUMEIRA
DIA EH MONTGOMERY
THE RUSSIAN SCHOOL OF AD
HOLIDAY CAMPS — ISM'S OWN PHOTOGRAPH, ismsports.org
“My son came home glowing every day. The coaches were fantastic — fun, firm, and kind. We've already signed up for the next break!”
SARAH M., ABU DHABI PARENT · AS PUBLISHED ON ISMSPORTS.ORG/HOLIDAY-CAMPS
“Little Lions was a dream for our 4-year-old. So well-organized and warm. Thank you for making her first camp experience so special!”
AHMED K., DUBAI FATHER · AS PUBLISHED ON ISMSPORTS.ORG/HOLIDAY-CAMPS
6 JULY – 28 AUGUST 2026 · EARLY BIRD, LONG TERM AND SIBLING DISCOUNTS — CONTACT USFOOTBALL 4–16 · TENNIS & PADEL 4–16 · MULTI SPORT 4–14 · LITTLE LIONS 3–5
09 — WHO TURNS UP
Forty years between them, still on the pitch.
“Our Owners Sam and Jo, with a combined 40 years of experience under their belt, still coach children themselves hands on, as well as mentor and develop our coaches.”
ISMSPORTS.ORG/ABOUT
Jo TerryOWNER · DIRECTOR OF FOOTBALL
Sam WhitakerOWNER · DIRECTOR OF TENNIS
AND THE 10 ISM NAMES ON ITS OWN TEAM PAGE
Kate SheikhHEAD OF YOUNGER YEARS & MARKETING
Arron WoodwardHEAD OF DUBAI TENNIS
Sam HillHEAD OF FOOTBALL
Tom NicholasHEAD OF ABU DHABI TENNIS
Dan WilkinsonABU DHABI LEAD
Muhammad ShehrozeHEAD OF ADMIN & CAMP COORDINATOR
Syed RazaSALES MANAGER
Cormac McCannOPERATIONS MANAGER, THE SPANISH SCHOOL AND COACH
Ahmed WagihTHE ITALIAN INTERNATIONAL SCHOOL OPERATIONS MANAGER AND FACILITIES RENTALS ABU DHABI
Anam ChaudryTEAM ADMIN
Coaches are, in ISM's words, LTA (tennis) and FA trained (football); after-school leaders hold EYFS qualifications.
CONES OUT — ISM'S OWN PHOTOGRAPH, ismsports.org/littlelionsLITTLE LIONS SESSION, SEEN FROM BEHIND — ISM'S OWN PHOTOGRAPH, ismsports.orgISMSPORTS.ORG — ISM ATTACHES NO NAME TO THIS PHOTOGRAPH, SO NEITHER DOES THIS PAGE
10 — ISM EVENTS & FACILITIES RENTAL
Someone else’s big day.
ISM “can fully operate and manage large scale sporting events targeted at both children and adults as well as smaller focused events”.
What it lists: corporate sports tournaments, Family Fun Days, brand and customer activations, team building, bespoke annual sports and wellness calendars.
ISM EVENTS — LAUNCHED AT THE START OF 2020 · ISMSPORTS.ORG/EVENTS
NO OPENING HOURS ARE PUBLISHED ON ISMSPORTS.ORG, INCLUDING ITS CONTACT PAGE, SO NONE ARE SHOWN HERE. NO WHATSAPP NUMBER IS PUBLISHED EITHER — EVERY BUTTON ON THIS PAGE CALLS OR EMAILS.
